Pricing Your Art - Virtual Workshop

with Linda Dubin Garfield

Thursday, November 19 · view days & times
Price: $35 | $31.50 ArtsQuest Member
Fees: $5 Visual Arts Service Fee on all orders
Additional taxes and fees may apply

1 Day Workshop

Thursday, November 19 | 6:30-8 p.m.

As in other areas of business, the law of supply and demand mostly determines pricing. Most artists typically have a big supply and little or no demand. Using this most basic principle, an increase in price is only justified when this balance shifts…either the demand increases, or the supply decreases. Although artists and galleries try to set prices based on the law of supply and demand and what the market will bear, there are always extenuating circumstances that contribute to the final price. Where the artist is, in his or her career range, is probably the most important and also the most difficult to quantify. Medium, size, complexity, cost of production and previous sales history, also play important roles in determining the final sales price. But the bottom line could just as easily be determined by how much an artist is attached to a particular piece. Come to a workshop with 2-3 pieces of art and let’s discuss pricing. Note, this is a virtual workshop and will be held via Zoom.

With experience in the helping professions as a teacher, counselor, and educational consultant, Dr. Linda Dubin Garfield has been a change agent for individuals and groups for over 30 years. As president of a non-profit organization for many years, she has done public relations, marketing, event planning and presentations.  As founder of ARTsisters, a support group for emerging female artists, she has, in a very short time, gotten the group name recognition, several major shows and excellent public relations, as well as reviews in the major area newspapers, using all of her previous public relations and marketing experience.