InVision: Social Media for Creatives

with Bekah Rusnock, IGBethlehem

Saturday, November 4 · view days & times
Price: $20 | $18 ArtsQuest Members & Artist Collective Members (includes boxed lunch)
Venue: Crayola Gallery

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Saturday, Nov. 4 | 12:30 – 1:15 p.m.

Social media is more than marketing. Learn how social media platforms like Instagram can be used to expand your audience, inspire your work and connect with communities around the world without feeling like you’re giving your work away for free. Bekah Rusnock (@IGbethlehem) will teach how to balance Content, Community and Conversation in order to build an online following and most importantly, have fun.

Bekah Rusnock captures images of Bethlehem with her iPhone and shares them with the world through her Instagram account IGbethlehem. Since 2013, the account has gained an audience of more than 20,000 followers.

Bekah is an informally trained photographer having learned about image composition primarily through her experience as a journalist. She shoots on an iPhone due to its convenience and portability. Her work has been featured by Buzzfeed, the Huffington Post, the Morning Call and Fig magazine. She has lectured at Historic Bethlehem Partnership, Lehigh University and Penn State.

Bekah is co-founder and creative director of Woodward Rusnock Consulting, an economic development consulting firm that specializes in creative problem solving. The firm offers a range of services, including social media, public relations, marketing, planning, public finance and business development.

Venue Information
Crayola Gallery
Banana Factory
25 W Third Street
Bethlehem, PA 18015
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